If you are a venture capitalist, chances are you already know why search engine optimization is important. For a beginner, it might get a bit complicated, but you shouldn’t worry much; we have you covered! Search engine optimization (SEO) is one of a kind tool that will help your domain and website get the much-needed traffic which is essential to drive the sales higher than average.
Advertisement campaigns are essential for any business venture irrespective of the size and the reach of the business. Now, there are a variety of ad campaigns that you can go for. The traditional modes of ad campaigns including the televised, radio and print media options are slowly but surely becoming obsolete due to the increase in the popularity of the internet. With the increased usage of computers, laptops and various other handheld devices, online advertisement campaigning is the way to go in this present day and age.
The equation here is pretty simple and basic. Users and consumers all around the world search for products and services on the internet using specific keywords. The search engines including Google, Yahoo, Bing and MSN show search results based on the relevancy of the website with respect to the user end keyword search. SEO is the tool that allows your domain to rank higher in the search results. Beating the competition is the name of the game, and a higher search result ranking means more chances for users to visit your domain, landing pages, blogs, and articles. This, in turn, increases the chances of your venture for making a sale.
Here in this article, we will be listing a few simple and easy to follow SEO tips for driving your domain ranking higher. So let us have a look!
Researching keywords
Keyword research is the first and foremost step when it comes to SEO strategizing of your website and domain landing pages. However, you do not have to be an SEO specialist to research keywords but having that bit of professional help can make the difference between a successful campaign and a failed one. There are various resources available to you, the general user for keyword researching.
There are free as well as paid tools that will enable you to do keyword research. These tools will educate and guide you through each and every step of keyword research and what makes a specific phrase important and of high value. However, free versions have a few limitations including a limited number of keyword searches per day. Paid tools like the SEMrush have a number of features, and you can build a list of targeted keywords for the month while building content ideas.
A 1-2-3 step process
Our experts have boiled down the keyword research approach to a 3 step process,
- Research the buyer persona
Keep the persona of the buyer and the niche of the audience in mind. That will include the demographics as well as the age group you are catering to. You have to consider what queries they might be using in the search engines.
- The keyword list
Make a comprehensive list of all the possible keywords and query phrases that you can think of as a buyer or the user. To prioritize and research information regarding keywords it is essential that you put yourself in the shoes of your customers. Build up your content ideas with respect to the keywords which should ideally align with the persona of the consumer base. Make sure that the keywords maintain a balance between the search volume and the difficulty of the ranking.
Tools like the Moz Keyword Explorer with a scoring difficulty level for keywords are useful when searching for keywords according to their usage and difficulty. Get a high priority score and move closer to the sweet spot!
- Content strategy
Lastly, we come to the content strategy where you can brainstorm for ideas related to the blog articles, webinars and white papers that will attract and keep your target audience engaged.
Spying on competitors
Most of the SEO experts understand that keeping on top of the game is highly important in this cut-throat market. You can get an idea about your competition by following the blog posts and related articles highlighted on their domains. Alternatively, you can also invest in competitive analysis tools like the SEMRush to get an idea about the head-to-head competition. A domain vs. domain search will enable you to compare and strategize plans to beat any competition out of the park.
The on-page SEO checklist
The on-page SEO checklist is a list of specific parts of your webpage that will boost your page rankings. The following are the aspects of the on-page SEO,
- Page title
- Meta-tag descriptions
- Header tags including H1, H2, H3, etc.
- URL
Make sure that your chosen keyword signals search engines to the relevancy of your content with respect to the points listed above. You can add the keywords to the elements listed above with tools like the BrightEdge. The tool alerts you to missing keywords from title tags and meta-description tags and even provides suggestions for corrections and edit works.
Delivering the content
No single element of SEO strategy impacts the readership and inbounds traffic retention like the posting of awesome and unique content. The content should ideally be concise, easy to understand and unique to drive and boost the sales for your venture. The information provided by the content should be useful and relevant to the user. Here are a few practices that you should indulge in while generating unique and high-quality content,
- Provide value to a topic, keep it relevant and simple while adding a personal touch to the content
- Create content for the user base and not the search engines
- Colors and visuals are a great way to keep up the inbound traffic volume and audience retention
- Showcase the credibility by including original research articles, cite the sources and provide external links to authority content on the internet
- With external links, you can even get a link back to your domain from another source which will, in turn, drive your sales number.
SEO is a professional tool, and you will do good by investing in an SEO agency with a battery of experts and trained professionals to do your bidding and get you the much-required success.