One of the most important SEO strategies for e-commerce businesses is the one that drives the highest organic traffic to its website. However, many e-commerce businesses would much rather spend massively on social media paid ads because they do not know the power of SEO. That scenario has been changing in recent times.
Search Engine Optimisation Services in India are progressively being utilised by all big and small e-commerce businesses to rank higher in the search engine result pages. For this, there are a number of techniques and strategies that are put in place to get the best results.
In this comprehensive blog, we will talk about the strategies that are proven to be the most effective in garnering organic traffic to your e-commerce website.
Optimise the keywords on your website
The most fundamental step in any strategy for SEO is keyword research and identification. It is crucial to search for the right keywords that are relevant to your business and its offerings. These can be terms that the user actively searches for on the search engines.
When optimising your website with appropriate keywords, it is important to figure out the intent behind the searches of that keyword. It is to be noted that keywords with commercial intent are more likely to get converted from website traffic to paying customers. Hence, if your ultimate objective is revenue and conversions, you should go for commercial keywords. However, if you primarily aim to increase the organic traffic on your website, you can also go for informational keywords.
To research the right keywords, there are a number of tools available at your disposal, such as Google Keyword Planner, Semrush, Google Search Console, Ahrefs, Moz, Ubersuggest, AnswerThePublic, and more. Through these tools, you can identify keywords that you can incorporate into your content based on its search volume, competition, and organic click-through rate.
Once you have the final list of keywords ready, make sure that the e-commerce SEO agency you are working with also optimises them in your title tag, meta description, headers, and body content. This can help the search engine to understand your business and its products and services better, ensuring your website appears at the right searches.
Optimise on-page elements
Another important aspect of optimising search engine results is the efficient optimisation of the on-page elements on your website. As discussed earlier, it is important that the keywords you have finalised are effectively integrated into your website for Google to understand you better.
You should also optimise longer product descriptions on your e-commerce website to help Google and other search engines understand the context of your website. This practice can also help the users who come to your website understand what your business is all about. Ensure that all the content you put on your website is keyword-rich.
The next important part of an effective on-page strategy offered as a part of SEO services for e-commerce businesses is the optimisation of the URL. It is common knowledge that websites with shorter URLs with appropriate context rank better on search engines. You should also go for internal linking as much as possible on your website – it can help navigate your website easily and enhance the user experience.
Generate high-quality backlinks
One critical aspect of SEO that has a direct impact on the credibility of your website is off-page activities. You should focus on building backlinks that are of good quality to maintain the authority of your website. Through these off-page efforts, Google can recognise your e-commerce website as a credible source of information and pop it up in search queries more often.
For generating such top-quality backlinks, you can go for guest posting on various established websites, issue articles and press releases that add more authority to your brand name, share infographics and social media content, and more. All of these efforts can ensure that more organic and authentic traffic is directed to your website.
Focus on technical SEO
Technical SEO is an indispensable part of all e-commerce websites because of the simple fact that the number of pages of an e-commerce website is significantly higher than any other website. This increases the happenstance of technical errors.
To keep the technical issues on your websites in check, search engine optimisation services in India include a technical SEO audit. You can understand how your website is doing and where it needs improvement. It assesses all the aspects of your website and gives you a detailed report of the things that affect your online ranking and visibility.
Timely SEO audits can help solve issues such as duplicated content, extra number of pages on a website, page loading speed, content issues, and more. By ensuring all these issues are resolved from time to time, you can ensure that your e-commerce website has online visibility and can generate organic traffic that can essentially translate to sales and revenue.
Technical SEO can also ensure that the architecture of your e-commerce website is flat and easy to navigate and that it is mobile-responsive as a majority of online users in recent times are generated through smartphones.
Concluding thoughts
To wrap it all up, the most effective tactics and strategies implemented by an e-commerce SEO agency include in-depth keyword research and implementation with the search intent in mind, on-page optimisation of website elements such as title tags, meta descriptions, headers, and content, off-page activities for high-quality link building such as guest posting, PRs, articles, and infographics, and technical optimisation that covers an array of issues such as website architecture, speed optimisation, mobile responsiveness, duplicated content, and more.
These strategies are known to drive relevant organic websites to your traffic, in turn generating more revenue and boosting your business.