Entrepreneurs and marketing teams worldwide know that a solid backlink strategy can make or break their business. Backlinks are links that point to your website from other places. Blogs and social media are the most common sources of backlinks. But which one would you choose with the available options?
There are a variety of ways to generate backlinks. Despite this, there are only a few methods that work effectively. Therefore, in the following sections of this article, you’ll learn about the best link-building strategies for small businesses that work in 2022. Let’s get started.
1. Perform Keyword Research
Keyword research is an integral part of your marketing efforts. However, link building can help you understand what your audience is looking for when they search for something you can help improve their experience. By asking them questions, you know their problems and challenges and their actual search engine queries.
Once you know your audience, you can produce shareable content and interact with platforms and businesses to get in front of them. You will therefore receive more links that drive back to your site.
2. Guest Post for Industry-Relevant Sites
You can write relevant articles for your local business’s website by researching companies and blogs in your area. A relevant guest post not only provides value to the host’s audience but also provides a link to your website for your small business.
You should approach this cautiously since mass guest postings may appear spammy to engines like Google. That’s why it’s best to leave it to Getmentioned link-building agency that will handle your guest posts and other link-building services. It would be best if you only wrote your insights into your industry for websites whose audience will genuinely benefit.
3. Engage Your Community
You can gain more link-building opportunities by participating in local charities and fundraising events. Promoting your small business and getting involved in a cause is easier when you work to help others, which makes people care.
Therefore, it encourages more people to spread the word and get involved, thus promoting the cause and your small business. When listed on the featured sponsored page of a local charity, don’t hesitate to include a link to your website for those who might be interested.
4. Monitor Your Competitors’ Activities
Search engine optimization practices recommend that you go after links that could help your competitors rank higher.
Search for a few key phrases and terms from your keyword research that are relevant to your business. Using a tool like Ahrefs, you can get a list of sites linking to your competitors. You can use this to figure out how to build links for your small business.
5. Collaborate With other Businesses
Get in touch with companies within your industry that offer complementary services related to your business or companies with which you actively do business. See what you can do to help each other.
To create natural linking opportunities, companies need to establish relationships with one another. Use this tactic carefully, as you don’t want to link to businesses the visitor finds irrelevant or useless. Otherwise, Google might consider your links to be unnatural.
6. Make a Claim On Unlinked Mentions
Try searching on Google for your company name with quotes around it (e.g., “Igniting Business”) to see what you find.
Whenever you see your business mentioned without a link to your website, it would help to contact the website or blog owner to request a link. This low-hanging fruit approach is a great way to build backlinks for small businesses.
7. Replace Broken Links
Backlinks can break if the website that hosts them moves or if the link breaks. To improve your SEO, it would help to track your backlinks and fix any broken links periodically.
Finding other industry-related websites or resources with broken links to your competitor’s website or resource can also be beneficial. You can earn a link in their place if you have relevant content.
8. Social Media Posting
Google does not consider social media content to be a link. They do, however, give some weight to social media engagement.
You will boost your online presence and create potential link-building opportunities by sharing your blog posts and website articles on your social media accounts.
Conclusion
A good link-building strategy is like constructing a good network. Using the above link-building techniques for your small business would be best. You’ll start seeing actual link-building results by utilizing innovative techniques. So, which one will you start with today?
