Tom and Jessica have their websites which they want to use to leverage their business in the digital space. Now, Tom comes across the PBN marketing strategy and decides to go with it; whale Jessica wants to stick with the Google Quality guidelines. Well, after a while, Tom can get good website traffic; however, Jessica is still growing gradually.
Now, in this scenario, despite Tom getting good traffic to his website, there is still a fear of Google completely taking down Tom’s website. While Jessica struggles to get traffic to her webpage, she is on good terms with Google guidelines. This hypothetical example gives a brief comparison into making ethical decisions, which one should consider while choosing to buy PBN Links.
Honestly, the PBN link strategy is in a shady spot among marketers. If you believe the ends don’t justify the means, then you can go ahead with PBN link building.
Understanding what PBN backlinks are
PBN Backlinks are an effective way to build a network of websites that conveniently help your website boost organic traffic and improve visibility. It is an unnatural marketing strategy; however, its success rate is higher. Since PBN backlinks are a bizarre marketing strategy, it totally goes against Google’s guidelines. Google’s search engine algorithm is the only curator to assess the website’s ranking. Interlinking websites that conveniently focus on a website of choice goes against Google’s policy.
What do experts have to say on PBN links?
Unnatural link building in PBN is considered a shady business among marketers. Therefore, PBN backlinks are often referred to as a Grey Hat marketing strategy. Collectively, digital markets have this notion that PBN backlinks use unnatural link building that manipulates the Google Search engine algorithm. When a website is flagged for fueling this manipulation, the website will be tarnished and establish a bad reputation with Google. This puts the marketing strategies proposed with PBN under the drain. Another aspect is that to create a private blog network or PBN; you will need access to multiple hosting providers as it bounces your digital footprint.
Google’s perspective on PBN
Google straightaway considers PB a breach and advises websites not to use this strategy to gain visibility. It also goes against the Webmaster Quality guideline. Google believes that for a website to rank higher and gain traffic, it needs to earn the audience’s trust. The goal of Google is to provide its users with relevant content for their search and has therefore created a strict algorithm. Websites that rank at the top with this algorithm are worthy of being there. Hence, Google is against these manipulative marketing strategies that can quickly boost traffic to a website by manipulating the Google search engine algorithm.
PBN with website and its performance
Well, building PBN requires a lot of time and energy. It is evident from previous cases encountered that websites will indeed rank at the top; however, there will come a time when the website has to face a penalty by curators. Digital marketers should take advice from Google’s perspective about PBN and work on White Hat strategies. Some websites use PBN and rank at the top, which might seem unfair initially; however, this is not advisable for long-term goals. Therefore, it is not a question of whether PBN will improve the performance of your website but the question of the consequences of using PBN.
PBN as a Grey Hat Marketing Strategy
PBN cannot be categorically placed into a Black Hat or White Hat strategy despite Google’s perspective on it. This is for an excellent reason. Some might use PBN for short-term goals, build presence and redirect traffic to social media, while some might have different short-term plans. Solely relying on PBN to establish awareness for your brand is not a great strategy as you will have to bear with Quality guidelines.
For instance, when your main aim is to build awareness of the brand “’Hug Tree,” you use PBN backlinks to redirect to a site that talks about your brand. Now, Google has suspended this website, but you have already created your loyal audience. You can create a new website and ask your dedicated audience to check out your website. It is an effective strategy. The verdict is to use PBN smartly as it does not entirely categorize as a Black Hat Strategy. Therefore, PBN backlink strategies are termed as Grey Hat Marketing Strategy. It will be easier for you to decide on weighing the Pros and Cons of PBN.
Pros and Cons of PBN Backlinks
Here are some of the Pros and Cons of using PBN backlinks for your website;
Pros for PBN Backlinks
- It allows an easier way of reaching the top.
- You can acquire high-volume traffic without complying toGoogle’ss policies.
- Brand awareness can be established quickly.
- The success rate of PBN backlinks is high.
Cons for PBN Backlinks
- It is manipulative and shady based on the workflow.
- It requires high expenditure to obscure footprints and create dedicated hosting servers.
- The strategy is not suitable for the website’s long-term ranking.
- There is a risk of tarnishing the reputation of your brand.
- It goes against Webmaster Quality guidelines.
- Google advises website owners to steer away from PBN strategies.
Hence, by weighing the pros and cons, you can get insights into how PBN can be a blessing or a curse to your business.
The Bottom Line
PBN Backlinks have always been a gray area in the digital marketing domain. It does the job of helping websites establish visibility and awareness; however, the long-term goals of the website will be affected. If you are still unaware or are perplexed about this situation, you can contact us, and we can briefly discuss the controversial use of the PBN Backlink strategy for website growth.
