To succeed in today’s digital age, your company needs to have a greater presence on the internet. While there are many ways to boost online visibility, your website is the primary point of contact for your customers. Therefore, it should be designed to show up on top of the search engine results page (SERP). This is where Search Engine Optimisation or SEO comes in.
The importance of SEO is known to most small business owners today, but when it comes to implementing SEO, many of them fall prey to false promises made by cheap SEO service providers.
Building a strong brand reputation takes a lot of time and effort, and cheap SEO services can ruin it instantly. Not only does your website stand to lose its ranking, but can even be penalised by Google.
Here are some reasons why you should avoid cheap SEO services.
1. The risk of getting flagged
Cheap SEO services boast of driving your website to the top in a short period of time. They tell you what you want to hear from them, assuring you of quality and speedy results. The reality is that most of these cheap SEO services employ ‘black-hat’ SEO tricks — a set of techniques to boost the ranking of a website on SERP that violate Google’s policies. Black-hat SEO practitioners often promise quick results by taking these ‘shortcuts’, leading to a permanent ban from being featured in Google search.
2. You will end up paying more
You will be bitterly disappointed if your sole objective is to procure SEO services at dirt-cheap prices. Good SEO packages are available at affordable rates, but they are not cheap. If you opt for the lowest price, you will, eventually, pay more because cheap SEO services cannot produce results aligned with your marketing goals. Soon, you will be paying more than what you would have paid to a reputed digital marketing agency.
3. Your online efforts will suffer low performance
Low-cost marketing agencies do not have the financial and human resources to design effective optimisation strategies that meet and exceed customer expectations. They cannot take advantage of cutting-edge tools that are available with premium digital marketing agencies such as Local Digital. Needless to say, the overall performance of cheap SEO services is extremely unsatisfactory in the long run.
4. You won’t get enough quality leads
The main objective of search engine optimisation is lead generation through your website. Cheap services don’t have the ability to implement a solid SEO strategy that attracts quality leads. Top-notch SEO service providers, on the other hand, can not only facilitate lead generation, but can also help you with excellent conversion strategies.
Be aware that business relationships with cheap SEO services do not last long. The consequences of partnering with them can, however, be long-lasting in terms of recovering from the damage they caused. Money matters, and that’s why, always be sure to choose a reputable SEO service provider that has a proven track record of providing clients with result-driven SEO solutions.