Being active on social media has become an important part of any marketing strategy.
It allows you to develop a strong online presence and create relationships with customers and potential customers. Developing these relationships takes time and many business owners and managers don’t have a lot of that to spare.
Here is a look at three tools that help by automating your social media….
Socialoomph
This is a tool that makes it much easier to promote the same content in different ways. It rewords the tweets to make them feel new and unique. It is a great way to advertise a promotion more than once or let new followers know about a product or service without repeating yourself to your current followers. You can also set it for how often you want the post tweeted.
Dlvr.it
If you have a blog that you add new content to on a regular basis, you want your social media followers to know about it. Instead of manually mentioning it on each channel, use Dlvr.it to always promote your new blog content. You can choose which social networks you want to use and set it up once. It works with Facebook, LinkedIn, Twitter, Google Plus and Delicious. It also provides analytics to help you measure the results.
Hootsuite
Probably the most popular of all social media automation tools, Hootsuite offers a lot of benefits. The article “3 Great Tools to Automate Your Social Media” mentions that Hootsuite is considered a social media management system. It allows you to manage your social media by setting up your posts in advance. It is the ideal choice if your audience happens to like a site that is not one of the top ones since it works with 35 different networks.
You can send unique messages to different networks or the same message to different networks. In addition, Hootsuite allows you to study the results with its analytics, telling you which posts performed the best. Start out with limited features on the free plan and switch over to Enterprise as your business grows.
Choosing the Best Tools
These are only three of the social media tools that are available.
So, how do you choose which one to use?
The first requirement is that it works with the networks you are active on now. You also want to consider which ones you may add in the future, if yours is a new business.
Price is also another consideration since some of the tools offer you free options and others can be quite pricey. Don’t forget to look at how easy it is to use and how much time you have to invest.
Social media should be part of your marketing strategy, but you can’t spend a lot of time on it every day.
That is the reason automation tools like the ones listed here are so essential for a small business owner or a new business just getting involved in social media.
They allow you to be visible without taking time away from your other tasks.
About the Author: Joyce Morse is an author who writes on a variety of topics, including marketing and social media.
