Pinterest continues to grow in popularity as a business marketing tool. It provides the visual interest that many people today look for when they use social media. For businesses, it is one of the simplest ways to share and engage with their target audience.
But there is a lot more to using Pinterest successfully as a business than just pinning images to a few boards. If you want to get the most out of your Pinterest account, here are seven tips that you need to start incorporating:
Add Tags
In addition to pinning your own images, you need to repin from the boards of other users as well. This is a good way to be actively engaged with other users and increase your number of followers. A good way to do that is to tag other users in the pin description. It’s simple: just put the @ symbol in front of the person’s name. This lets the user know that they were mentioned.
Add the Price Tag
Pinterest is a place where people go to gather ideas. But it is also a place where users go to shop. If you are showcasing your own products or products that are relevant to your business, make sure you are including the price of the item. This gets a lot more attention and repins from users.
Become Verified
When your business is verified on Pinterest, as with other social networks, it tells users that you can be trusted. Pinterest confirms your website and labels you as a verified company. This also gives you access to analytics, letting you see what is working and what is not with your efforts.
Include Keywords
Search analytics for Pinterest are much simpler than those used by most search engines. That means you don’t have to get complicated with your keyword strategy. Simply change the generic €IMG_123€ of your images to something that actually relates to your business. For instance, if you are selling kids clothing, change the image names to reflect what each item is.
Create Focus Groups
You have the ability to do a little market research just by following those who follow you on Pinterest. You already know that the people following you fall into your target audience. When you start to follow their boards, you get insight into what they like, what they want to buy, what they want businesses to offer. Stay on top of trends by looking at the things your audience is interested in.
Be a Resource
You don’t just have to use Pinterest to pin images of your own products. You can build your notoriety by pinning the things that you find useful and informative. If you think that your target audience could benefit from a book that you read or an infographic that you saw on another blog, share it with them. Doing so will make you a valuable resource.
Start Conversations
Just like any other social network, you need to be actively engaging with followers. Ask questions in the comments, ask for opinions. Start a conversation with the people who are looking at your pins. When someone comments on an image, make sure you respond.
If you use it correctly, Pinterest can be one of the most powerful social media marketing tools in your arsenal.
How are you using Pinterest to drive your business?
Dawn Pigoni
Dawn Pigoni of Be Social Worldwide is a certified social marketing specialist and a social media virtual assistant. Dawn offers superb social networking, social marketing and social bookmarking to WAHMs, Small Business Owners, Internet Marketers, Affiliate Marketers, and Coaches who desire to bring stunning internet presence through social networking to their businesses. Get Dawn’s free report, Social Networking today & see how she can assist you with being Social Worldwide!
