So, if you are planning to start an e-commerce business by imitating other businesses, then think again! The year 2020 is not enough to simply sell something. To gain visibility and make profits, you need to be innovative as well. You need to come up with an idea that can add value to customers’ life. You need to come up with a product/service that they have not seen before but always wished to have it.
To help you out, we have come up with a list of most innovative e-commerce start-ups that will not only give you the product idea but also shows how to be creative with the process. Let’s get started!
Designhill:
Designhill is the world’s no.1 creative marketplace with a community of over 150k+ designers and artists all around the world. The platform helps wannabe entrepreneurs to hire graphic design talents. The designers and artists also get the opportunity to showcase their portfolio, get hired, work with leading clients and become a part of the global design community by participating in various design contests and selling products on PrintShop by Designhill. Since the time of inception, the platform has successfully created over 10 million designs in more than 55 categories. Recently, the company has also been awarded as ‘The Creative Startup of the Year 2019.’
Warby Parker:
Warby Parker is a US based online brand of sunglasses and prescription glasses. The company designs its products in-house and sells directly through the website and physical stores. The manufacturing process of the company allows them to offer glasses at cutthroat prices. One of the best things about the company is that it also offers the home try-on services where customers can choose any five customized frames and try them by sitting at home. Once they find the best frame, they need to send the rest of the glasses back with the pre-paid label. The company also has an app that allows customers to try on the glasses by recognizing their Face ID and using AR technology.
Bonobos:
Bonobos is a fashion subsidiary of Walmart that designs and sells men’s clothing. The company got established on a basic principle – men’s clothing should fit perfectly, and shopping for it should be completely effortless. Headquartered in New York City, the brand initially focused on manufacturing pants that fit well, which turn out to be their best-selling Washed Chinos. Today, Bonobos has expanded their range which includes a full line of shirts, polos, dress pants, sweaters, etc.
Netflix:
Netflix is a US based media production and service provider whose main business is to provide subscription-based video service that provides online streaming of a library of TV shows and movies, including those created in-house. Their streaming service is growing at the fastest pace, making all of us considering how the TV industry is changing and how this company is going to create their place among the top e-commerce companies. Every year, they bring a huge variety of series and shows the content of which is far better than the usual TV.
Everytable Home:
In almost every American street corner, you will find fast food joints that sell fries, burgers, chicken nuggets, etc. These businesses have become the landscape of America, the food system itself. But today people look for options in healthy and fresh food opt. The main objective of Everytable is to reformulate the food landscape exactly the way McDonald’s did fifty years ago. But instead of selling burgers and French fries, they sell fresh, nutritious, and delicious food at the price of fast foods.
Harry’s:
Harry’s is an American company that manufactures and sells men’s personal care and shaving equipment through retail channels and online. The brand is well-known for its subscription service, where products are being delivered by mail. Although the men’s grooming industry was already dominated by companies like Gillett, Dollar Shave Club, etc., within a short span, the brand has become one of the biggest competitors of these companies. A part of this success was driven by the unforgettable launch competition that helped them disrupt from the start.
Rent the Runway:
As the name suggests, this company allows women to rent latest designer dresses and accessories for any occasion. The company got launched in 2009, and in 2018, it got named as the most innovative company in the world. Before launching the company, the founders of the company realized that the idea of owning a great price of clothing was becoming outdated. Everyday people wanted to wear new clothes without spending much on just a particular piece of clothing. With this insight, the owners of the company collaborated with big designers and successfully made their place in the market.
Ellevest:
Ellevest is a female-focused Robo-advisory platform whose objective is to bridge the gender money gap. The driving force behind the founder of the company was that she always felt that most of the investing firms design portfolios mainly for men, ignoring the special requirements of women. She also wanted to change the original investment product to suit the needs of women rather than changing them to make investments more like men. Therefore she came up with a brand whose mission is to unleash women’s financial power and get them invested in their major goals. The platform allows women to invest in three ways: Elevest Digital, Elevest Premium, and Private WealthAway. Today, the company is recognized as one of the most successful e-commerce start-ups founded by females.
Conclusion:
That’s all folks! We hope that this blog will help you start your entrepreneurial journey with some innovative ideas. What are the interesting innovations you have seen in e-commerce? We would love to hear from you in the comments section below!