Have you ever wondered if consumers would still consider direct marketing as an option in this day and age? To answer this question, you may want to know what direct marketing is. Direct marketing is …
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Means of Action: Public relations, Direct Marketing and Sales Promotion
The transition to action in communication can take many forms. This article looks at three of them: public relations, direct marketing, and sales promotion. Public relations Public relations is the communication strategy that aims to …
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