You’ve probably heard the term “social commerce” thrown around over the last year or two. Social commerce is one of the fastest-growing trends in the Philippines as a result of how much time consumers, particularly younger generations, spend on social networking sites. “The social commerce sector is outpacing traditional e-commerce...
A marketing strategy is a plan for your online business. It identifies what market you are in and how you will sell to that market. The strategy also establishes the tactics you will use to reach and communicate with your customers. If you are a small business owner, then chances...
When it comes to business, great branding can be an incredibly valuable asset, allowing you to gain more exposure, and build trust and loyalty among your consumers. But unlike a company or corporation, personal branding is aimed at shaping the perception of an individual in the eyes of their audience....
Marketing strategy is a strategic process that will help an organization to focus its limited resources for the maximum benefits to rise in sales and reach a sustainable competitive edge. This is because it is not only about reaching the customers, but also about making the customer reach out to...
It would be so nice if businesses could just sell themselves. But since they can’t, we have to put in a little extra effort to sell them ourselves. Okay, a LOT of extra effort. The key is figuring out which strategies are the best option for your business to get...
Small businesses often underestimate the significance of branding and overlook the numerous benefits it can bring. They tend to think that all those top-notch campaigns are for big players only and that a small company budget simply can’t afford a holistic digital marketing strategy. However, reality denies such assumptions, giving...
In today’s crowded market, small and large organizations must focus not only on their marketing strategy but also on creating strong consumer relationships. Developing customer loyalty is key to retaining your customers. While customer loyalty can be defined in different ways, at its heart is when a buyer has a...
Marketing aims to find the correct audience for your products or services. It also allows you to apply the best marketing strategies to attract your desired audience. Luckily, a small business can select from a plethora of promotional strategies to accomplish its objectives. Marketing is what makes you expand your...
Influencer marketing is a fundamental phenomenon that many businessmen are using to grow their business. Influencer marketing is a hybrid of various kinds of marketing tools used by professionals as well as novice businessmen. Amazon virtual assistants are no less than influencer marketers. Both have somewhat Similar goals and are used...
Emails have always been a viable marketing option for all kinds of businesses. This is simply because they’re used by people of all ages, who check their inboxes regularly for any school, college, or work updates. When you take the time to invest in building a strategy and gathering email...
Marketing strategies are very important to survive in an industry. They help you stay in the game and maybe even win if you play your cards right. Marketing strategies help you stay on track and target your potential audience more effectively. Marketing strategies work and are essential whether you are...
If you want your business to succeed, marketing plays an important role. You need to be able to effectively market your company in order to retain old and attract new customers. There are so many different marketing methods available and different techniques you can use. However, not all of them...
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