In today’s world, cyber security is becoming more and more important. With the rise of identity theft and hacking attacks, users need to be protected online. The 2021 Worldwide Internet Traffic and DNS Report, representing research by TNS Infratest, looks at the current global state of Internet use, mobile activities, websites, standard support, mobile traffic growth rates, and device adoption trends. It also presents some emerging uses of mobile devices around the world.
Currently, there are over 2 billion websites on the Internet with content in over 4 million languages. It is estimated that less than 0.1% of these websites are available to people with disabilities. Some countries have large social groups that do not speak the national language into their communities. These communities represent a major opportunity for new businesses to serve them directly via local websites built using SAAS Content Management Systems (CMS) that are localized for these markets.
Mobile traffic has begun to exceed PC traffic on some networks, but even so, it is estimated that there are more than 1 billion PCs in use around the world today.
Worldwide, the number of PCs is expected to increase by 23% in 2021, while mobile devices are likely to have increased by 70% over the same period.
The report shows that support for HTML5 among the top 100 global websites has reached 95%, allowing rich content and animations via web browsers rather than more expensive native apps which will create new opportunities for online communities, video games, and entertainment sites.
Around the world, mobile devices such as smartphones and tablets are used most often to access social media sites with instant messaging. The second most popular activity followed by reading news and searching for information. Viewing video is quickly gaining popularity thanks in part to faster wireless speeds and larger 4G networks now available around the world.
22% of Internet users are using a VPN. A Virtual Private Network (VPN) allows a user to protect their data by creating a secure connection with a remote server before accessing the internet. With a large number of VPNs services available on the market, it can be hard for people to decide which one they should choose. Source: https://vpntesting.com/best-vpn/.
The report also provides valuable information on current digital marketing spend and projected growth rates around different markets and devices over the next five years including:
• The importance of using keywords in website URLs, which will increase fastly based on whether a page is accessed via PC or mobile device.
• The number of PCs by model type and their projected growth until 2021, “Lenovo X60” vs “Apple MacBook Pro”.
• Worldwide usage rates for the top 1,000 websites and social media sites, “Google” vs “Facebook”.
• Which countries prefer to search for information about people via mobile devices, “Joe Bloggs” vs “David Jones”.
The report also looks at traffic rates around different types of web pages as well as factors, such as how much data is used when watching short versus long videos on different networks. It predicts that the average LTE user will consume an average of 1 GB per month in 2021, while 3G networks will typically consume an average of 200 MB per month by 2021.
Infratest
The report is available for free download from the TNS Infratest website. TNS Infratest is a leading global market research and consulting company with offices in over 40 countries around the world, which helps companies make informed decisions when exploring new opportunities or developing strategies within existing markets.
