As more and more consumers are using their mobile devices for shopping purposes, many businesses are jumping on the mobile marketing bandwagon.
Mobile marketing is a versatile form of marketing that can be implemented in many different ways, one of which is mobile couponing.
Mobile coupons are becoming highly sought after by consumers who are looking for ways to save money, and businesses are using them to expand their customer bases and build customer loyalty.
Here is a look at how mobile coupons can be beneficial to both consumers and businesses….
Why Consumers Prefer Mobile Coupons
According to a report released by BI Intelligence, mobile coupons have a redemption rate of about 10 percent, which is 10 times higher than that of print coupons.
The main reason why more consumers are using mobile coupons instead of print coupons is because they provide greater convenience. They can be acquired anytime, anywhere, and they eliminate the need to clip and organize coupons.
Additionally, some mobile coupons are specially tailored to meet certain needs and preferences, making them more attractive to the targeted consumers.
Why Businesses Should Use Mobile Coupons
Increase Sales
According to an article entitled “Getting the Most Out of Mobile Coupons“, the number of mobile coupon users is expected to rise to 53.2 million in 2014.
Since every consumer wants to get the best deals, offering mobile coupons will help you attract more customers and boost your sales.
Mobile coupons do not only increase online sales; they can also generate more foot traffic and sales at physical stores.
Customers who have gotten good deals through your mobile coupons will likely continue to buy from you in the future, and they may even recommend your business to their family members and friends. Greater customer loyalty can lead to sustained sales and business growth.
Collect Customer Data
Mobile coupons are received over the phone, but they are usually redeemed offline.
By offering mobile coupons, you can collect useful information that can help you understand the link between online and offline consumer behavior.
Such information enables you to make improvements to your marketing strategies, communication techniques, customer service and other aspects of your business to achieve a higher level of customer satisfaction both online and offline.
Improve Customer Relationships
Offering mobile coupons is not only a way to give discounts to your customers; it can also be a channel for communicating with them.
You should think of a mobile coupon as a piece of content that includes an offer.
By offering mobile coupons, you are showing your customers that you value their patronage and want to give them the most rewarding shopping experience possible. If you can offer the right coupons in the right way, you will be able to gain the favor and trust of your customers, and build closer relationships with them.
Businesses have to offer great value to their customers in order to succeed in today’s competitive shopping world.
Mobile couponing is one of the strategies that can help you stay abreast of your competitors.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.