Google Ads is among the most popular PPC (pay-per-click) advertising platforms in the world. According to recent statistics, Google Ads generates over $40 billion in annual revenue for Google. If you’re new to Google Ads, or PPC advertising in general, then you may be wondering how to set up and use a Google Ads account. In this article, we’ll walk you through the process of setting up a Google Ads account and show you how to use it effectively. Before we dive into the steps, let’s look at Google Ads in a brief.
What is Google Ads?
Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine and other websites. Businesses can choose to display their ads when people search for certain keywords related to their business or products/services, or they can display their ads on websites that are part of Google’s Display Network.
When a user clicks on one of these ads, the business pays Google a certain amount of money (the “cost-per-click” or CPC), and the user is redirected to the business’s website.
How does Google Ads work?
Google Ads works on a pay-per-click (PPC) model, which means businesses only pay when someone clicks on their ad. businesses can set a daily budget for their Google Ads campaigns, and they’ll only be charged when someone clicks on their ad up to that budget amount. The CPC rate varies depending on the competitiveness of the keywords being targeted, as well as other factors.
Google uses a complex algorithm, called the Quality Score, to determine where ads should be placed and how much each click will cost. The Quality Score takes into account factors such as the relevance of the ad to the keyword being searched, the quality of the landing page, and the historical performance of the ad. On this note let’s have a look at how to set it up.
How to Setup and Run Google Ads?
Setting up a Google Ads account is fairly simple and straightforward. You can either set up a new account or convert an existing AdWords account into a Google Ads account. If you’re setting up a new account, you’ll need to provide some basic information such as your business name, country, time zone, and currency. You’ll also need to create a billing method. On this note, let’s have a look at all the steps:
Create a PPC keywords list:
The first step is to create a list of relevant keywords that you want to target with your PPC campaigns. To do this, you can use the Google Keyword Planner tool. Moreover, you can also use other keyword research tools such as SEMrush, Moz, and Ahrefs. Either you can use Google’s keywords planner or any other tools to create a list of potential keywords.
Don’t ignore the negative keywords:
While creating a list of keywords, make sure you also add negative keywords. Negative keywords are the ones that you don’t want your ad to show up for. Adding negative keywords will help you filter out irrelevant traffic and save money on your PPC campaigns.
When you create a separate list for negative keywords, you save yourself a lot of time and hassle in the long run. A negative keyword is an excellent feature that PPC newbies often overlook.
Create ads and ad groups:
Once you have your list of keywords, the next step is to create ads and ad groups. For each keyword, you’ll need to create a separate ad. You can also create multiple ads for each keyword, which can be rotated on a regular basis. In each ad group, you can have multiple ads.
Moreover, you should also create separate ad groups for each product or service that you’re offering. This will help you to keep your campaigns more organized and targeted.
Budget and bid:
The next step is to set a budget for your campaign and determine how much you’re willing to pay for each click. When setting your budget, you should consider how much you’re willing to spend on a daily or monthly basis. As for the bids, you can either set them manually or let Google automatically set the bids for you.
Monitor and optimize:
Once your campaign is up and running, you’ll need to monitor it on a regular basis and make changes where necessary. For instance, you may need to adjust your bids or add new keywords to your campaigns. Moreover, you should also keep an eye on your conversion rate and make sure that you’re getting a positive return on investment (ROI).
Wrapping up!
Google Ads can be a great way to generate leads and sales for your business. However, it’s important to set up your account correctly and monitor your campaigns on a regular basis. By following the steps mentioned above, you can get started with Google Ads and make the most out of it.