If you are planning to market your offering at a trade show for the first time, you should keep some important things in mind. For starters, you should ensure that you use effective trade show displays that present your product or service in the most appealing way possible. Your choice of trade show booth, promotional material and how you engage trade show visitors are other aspects you should give careful attention to. Here are some tips for first time participants at trade shows.
Determine your budget
Determining your budget is the first step towards planning your trade show participation. Exhibiting your business at a trade show involves a lot of expenses like renting floor space, costs of displays and booth, as well as transportation and insurance costs. It is important that you narrow down on your budget and choose your preferences within the allocated budget.
Renting floor space
The cost for renting space for your booth may depend on the amount of space and the prominence of the event. Rental rates can be significantly higher for bigger and reputed trade shows. Depending on your budget, you can choose the floor space that would suffice. You should also ensure that you position your displays within the floor space rented such that they are clearly visibly and catch the attention of visitors immediately.
Use attention grabbing displays and booths
The trade show displays you use should instantly attract the attention of trade show visitors. Use colors and graphics to manipulate visitors’ attention, but also make sure that they don’t distract them or put them off. Also your booth has to be well organized without any clutter. The objective should be to make the product the star attraction of your display. Make your booth visually appealing by using good lighting and design. Use the most effective displays, such as fabric and customized exhibits that create the necessary impact and make your booth stand out.
Your trade show participation will be successful if you have a poorly designed booth. The display design should accommodate the space allotted to your booth. To ensure an effective design, the best idea would be to engage the services of a professional designer. This way your booth design will not look amateurish and cheap. Find the best designer within your budget. A good designer can take your concepts and ideas about your product and make them into visually appealing designs. A little knowledge about graphics can also be useful as it enables you to suggest your own design ideas.
Other tips
Giving away free promotional items to those who visit your booth can be a very useful tactic. You could give away items like coffee mugs, or pens with your company name on them or pen-drives and laptop bags.
Trade shows form an important part of a company’s marketing mix. They open the door to new business opportunities and allow customer interaction on a more personal level. Careful planning and the use of effective trade show displays will go a long way in ensuring success at your upcoming trade show.
About the Author: Adfab Exhibit Group offers trade show displays that get you noticed. Contact Adfab Exhibits for pop up displays, custom displays, fabric displays, roll up banner stands and trade show booth rental.
Source: Barbara Jane Radcliff – isnare.com
Photo: pipmarketing.com
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