Though the massive boom in online retail is returning once again to pre-pandemic levels, that does not mean that you cannot lay off your website. It is important. It will continue to be important. Though the numbers are looking like online shopping is dropping now, this is primarily for large brands that have a very active and established presence on the street. Small businesses, niche businesses, and especially digital businesses must continue to develop and improve their website and online content strategy.
Though standing out is important, you will want to ensure that your business website has these top qualities in 2022:
Site Speed, Security, and Structure
Your website needs to work flawlessly. Not only does it need to work like a dream, but it should also look like a dream. Consider the website’s speed, security, structure, links, and more like the framework of a house. Great bones make for a great house. The rest can be updated and changed out depending on your marketing strategy or branding efforts.
Great Content
Great content is another important quality that every website needs to have. A great SEO strategy can once again help you get started on improving the content of your site but don’t just consider the written or alt tags that you can add. Improve and update your media assets. Add interactive elements. Add video. Great content is meant to entertain and inform. By working out a strategy that allows you to use various design and content elements to convey the full story of your brand, you can capture the attention and loyalty of many.
The content in question goes beyond just your pages. Adding guides, blog posts, how-to videos, and more all work towards improving the value your website offers. A great content strategy can help bring more traffic to your site and can transform single sign-ups or purchases into repeat business.
How to Improve Your Website
Your website needs to be fast, it needs to link well, it needs to have incoming and outgoing links, it needs to be well written – it needs to be a lot of things. The good news is that you can restructure, refocus, and improve your website with tangible results quickly just by investing in local SEO services like YEAH! Local offers businesses in Atlanta.
Getting an SEO agency to kickstart your business website overhaul will immediately help your website appeal better to both search engines and to the real users who find your little corner of the internet.
A few key qualities that an SEO audit will help you fix include:
- Site speed
- Site security
- Link structure
- Link integrity
- Content Optimization
- And more
How to Improve Your Written Content
Add more pages so that people can find exactly what they need and improve the content. Everything should be well written, optimized for SEO, and a joy to read. Do this, and you can encourage people to link to your content without any prompting.
How to Improve Your Media Content
Consider what each piece of media offers and how you can offer greater visual value. While some design elements can be for aesthetic purposes, only product photos, videos, and more can make a huge difference when it comes to capturing the attention of your audience. For best results, create your own content and use your own assets or BTS images. This will help you get more useful content and showcase a more authentic representation of yourself.