Shopify is the fourth leading eCommerce platform in the world, with 4.8 million Shopify stores, which is an 11% market share. However, the history of Shopify states a startling fact: over one-fifth of Shopify stores closed in their first year, and by the fifth year, the rate of Shopify store failure hits nearly 50%.
The top reasons behind Shopify’s startup failure are poor marketing timing, inflexibility, overambition, and inadequate marketing strategies. With a strategic Shopify marketing campaign, stores can promote their product and services no other, attract potential customers, increase conversion, and enhance loyalty.
Here, we have compiled the eleven best Shopify marketing strategies that top digital marketing agencies recommend and leverage to help online stores stand out in the crowded market. These marketing strategies can potentially transform your store’s performance in the present as well as the future. Explore the range of possibilities and opportunities that these strategies can unlock for your Shopify store.
Top 11 marketing strategies for your Shopify store
Shopify marketing has become easy and result-driven, with the best marketing strategies allowing Shopify stores to achieve their goals. Navigate the strategies to thrive along the way.
Leverage pop-ups for product promotion
Pop-ups are a well-famous onsite marketing strategy that appears as a small window on the store and directs users to perform a specific action, such as taking a survey, checking out the latest deal, or signing up for the newsletter.
Intuitively designed pop-ups trigger specific events, sales promotions, time-limited free shopping offers, and others, increasing the chances of converting users before they leave. Pop-ups are built-in properties that can be easily integrated within Shopify stores using plugins. Furthermore, utilizing countdown timers in pop-ups creates a sense of urgency that increases sales.
Optimize Shopify store
Effective Shopify store optimization improves its performance, enhances customer experience, and maximizes sales, ultimately allowing the store to stand out.
Consider a few techniques that can help you optimize your Shopify store. Here are some key ones.
- Ensure an intuitive front end by selecting the latest theme that works well on all devices without performance glitches.
- Go ahead with the system font, eliminating the users’ need to download fonts separately.
- Avoid using unnecessary redirects and redirect loops that interfere with user flow.
- Don’t add too many pop-ups that interfere with user browsing, navigation, or buying.
- Use image compression and content delivery networks to ensure fast loading and responsiveness.
Setup automated email marketing campaigns
Automated email marketing for Shopify stores is a highly effective strategy for optimizing marketing efforts.
Automated email campaigns automatically send personalized emails to users based on various conditions. For example,
- The automation tools send deals/offers related emails to the first-time visitors after reviewing their browsing pattern.
- Email reminders are sent to complete the purchase for the abandoned cart as the products are selling fast.
- Inform the users of the item that’s back in stock that they have requested before.
Scheduling such email campaigns brings customers back to the store and provides insights into marketing campaign performance, which helps make it better.
Ecommerce users or product shoppers often check social channels before purchasing anything from the store. The billions of active users on social media apps and platforms provide an excellent opportunity to market products/services.
The Shopify platform allows E-Commerce stores to integrate many social platforms and enable sharing products, promoting deals/offers, or running contests. This way, they can also target users of specific demographics and increase conversion with a clear strategy in place. There are two ways to market store offerings socially: organic, which takes time to bring results, and paid, which speeds things up.
Craft content that’s easy to skim
More than half of E-Commerce users access the online store using mobile devices. The limited size of mobile screens makes it essential to create content that’s easily readable on every device. When the content is too long, ensure it’s read within 2 to 3 scrolls. Otherwise, multiple scrolls reduce the chances of going through the content.
Ensure the easily digestible content is created in small chunks with clear headings, bullet points, and images that are easily scanned by users. Concise content with simple language improves readability and SEO scores, as search engines prioritize user-friendly content.
Create paid advertising campaigns
Organic marketing efforts bring results, but significant gains in a short time are ensured only with paid advertising. Paid advertising on Google and social media platforms is the low-hanging fruit that Shopify stores strategically use. It helps quickly reach a broader audience and increase ROI by 200%. Paid advertising targeting specific keywords and demographics won’t require a considerable investment that has made 65% of small business spend for the same.
Shopify stores seamlessly integrate with Google ad services, making PPC ad campaign management effortless. Continuously monitoring ad campaign performance and adjusting the bid budget increases return on investment.
Implement a referral program
Every store has earned satisfied customers who repetitively like to purchase from them. The Shopify store leverages the power of customer satisfaction and makes them refer the store to their family members and friends in return for an incentive. The Shopify store can set up a referral program where the list of rewards and offers is enlisted, determining what the users will get under certain conditions.
Ensure the referral forms or links are in the main navigation so users can easily find them and refer them to others quickly. Monitoring the referral program results helps make changes in the program accordingly.
Enable cross-selling and upselling
Increasing users’ basket size or order volume is a task that becomes easier with cross-selling or up-selling techniques. These techniques help increase order volume by offering complementary or upgraded products to customers as a recommendation on the checkout page, which increases order value and, thus, revenue.
The Shopify platform provides several Shopify apps that automatically suggest complementary products or upgrades based on current viewing or browsing preferences. Optimal use of this technique neither annoys nor overwhelms the store customers.
Product reviews as user-generated content
User-generated content (UGC) is always appreciated and trusted by other users looking to purchase products. Shopify stores gain user-generated content in the form of customer reviews for the products or services they offer. Your customers’ voices are integral to your store’s success. Stores can publish user reviews on the product page or in pop-ups, which helps build credibility with potential customers, increase conversion, and enhance customer experience.
Ensure getting mixed positive and negative reviews for the products. The store should respond to them professionally and promptly, which convinces probable customers. Other users take this conversation positively, and they automatically spread the word about the store. Shopify stores can request reviews through email SMS, and push notifications, and offer incentives to provide them. Additionally, leveraging schema markup to display reviews in search engine results improves the store’s SEO score.
Try Shopify marketing apps
Personalization is critical to everything from setting up a store to marketing. Shopify stores of every type and size are no exception. Leveraging Shopify marketing apps enables focusing on various aspects of personalization for marketing purposes. For example, the customary app enables uploading several images along with a live preview feature that helps reduce returns and exchanges.
A custom product builder app enables live previewing of the product from different angles in 3D view. An infinite options app allows adding a limitless number of fields, such as dropdowns, menus, numbers, etc., to the products.
Implement loyalty program
Every store knows acquiring new customers is ten times more costly than retaining existing ones. Shopify stores can set up loyalty programs that reward existing customers for bringing in new customers and encourage them to shop more. The reward points given to loyal customers require them to shop in order to redeem them.
The Shopify platform facilitates loyalty programs that stores can integrate to reward users for purchases, referrals, or other initiatives. Stores can also track loyalty program performance with a Shopify dashboard.
Realize success with the best marketing strategies
There are endless reasons to choose Shopify development services. These services help you realize the potential of the Shopify platform and differentiate your Shopify store from the online crowd. The experts also assist with Shopify store marketing, leveraging the best digital marketing strategies.
The blog complemented Shopify store success with 11 unique marketing strategies that they can use in combination and experiment with to see what resonates with their target audience and drives sales up.
For example, optimizing Shopify stores increase organic traffic, automated email marketing enhances conversion, social media marketing helps harness social power, strategic paid ad campaigns bring results quickly, and leveraging user-generated content builds brand authority. Implement the right mix of marketing strategies that work well for your Shopify store and help you gauge outstanding results.